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Studio
Design Central
Team
Luke P. Woods
Dan Kidwell
Thornton Lothrop
Hoa Pho
Wendie Wulff (verbal tools)
Recognition
American Corporate Identity/20
Related Projects
Emergence Identity
DAAP Wayfinding
Design for Democracy
Design Central
Team
Luke P. Woods
Dan Kidwell
Thornton Lothrop
Hoa Pho
Wendie Wulff (verbal tools)
Recognition
American Corporate Identity/20
Related Projects
Emergence Identity
DAAP Wayfinding
Design for Democracy
Midlink Identity
System
Midlink, a business and industrial park, was planned to redevelop a former General Motors plant in Kalamazoo Michigan. The Design Central team worked on naming the park, revitalizing the buildings, and marketing its possibilities. In particular, I worked on the logo—a wordmark emphasizing the park's location as the midpoint between Chicago and Detroit.
Midlink, a business and industrial park, was planned to redevelop a former General Motors plant in Kalamazoo Michigan. The Design Central team worked on naming the park, revitalizing the buildings, and marketing its possibilities. In particular, I worked on the logo—a wordmark emphasizing the park's location as the midpoint between Chicago and Detroit.